New Look, Same Mission: CoVerica’s Brand Refresh Goes Live

DALLAS, TX – CoVerica, starting its fifth decade (Circa1983), is proud to unveil its newly reimagined brand identity to reflect employee ownership — a move that emphasizes its kingdom building mission, treating others as themselves, building trust one policy at a time, saving money without surprises.

With an updated brand guide, CoVerica’s transformation is a powerful expression of the company’s evolution emphasizing a more concierge experience for its clientele, from a traditional insurance agency, now embracing the specific needs of high-net-worth individuals, and significant business owners.

“Our transition to an employee-owned agency has been years in the making,” said Mike Sterlacci, CoVerica Founder and Chairman of the Board. “Our new logo, designed by our staff, marks this monumental event. Since our transition, approximately 1/3 of our stock is owned by producers, administrators, and all our support staff. This holistic change encourages an intense engagement. Our employees for years to come will share in our agency’s continued success and be blessed for their collective efforts beyond only their commission or employee salaries. Employee stockholders are seeking ways to improve our agency across all departments because it matters for their financial future.

The logo emphasizes CoVerica’s ownership change and an added emphasis on our core values. Values that guide our efforts, to perform in a way that we believe God intended for business. CoVerica’s continued success provides us all a profitable secure future, a purpose driven work life, especially for those that hold their stock.”

A Logo Rooted in Purpose

At the center of the rebrand is a new logo, designed to symbolize the core values that guide every decision CoVerica makes. The logo’s four interlocking squares represent the company’s four precepts:

1. Die to self: A call to focus on the facts exclusive of self-serving biases utilizing humility and servant leadership.
2. Everyone’s best sustainable interests: Decisions made must embrace long-term solutions that benefit our customers, employees, companies, and the vendors we represent.
3. Do what’s right for the right reasons: Decisions we make are aligned with Judeo-Christian values.
4. Open and honest dialogue: Embracing the first 3 precepts allows employees to feel empowered to make independent decisions benefiting the whole of CoVerica and its future.

Together, these elements form a fifth central square, representing the powerful unity that emerges when individuals work toward a common purpose. As an employee-owned organization, this design is a visual affirmation of CoVerica’s belief that we are stronger together because our success is built on shared values.

More Than Insurance — A Risk Mitigation Partner

With over 40 years of experience, CoVerica has continued to provide a true competitive value. Our staff works side-by-side with clients to identify exposures, identify vulnerabilities, to proactively manage risk, to minimize costly surprises. Whether it's protecting a family legacy or safeguarding a multimillion-dollar operation, the company’s focus remains the same: delivering Insurance Without Surprises.

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About CoVerica

Established in 1983, CoVerica consistently offers unique insurance solutions and opportunities for its employees, customers, and producers, with effective risk management practices. Headquartered in Dallas, CoVerica has been awarded the IIABA Best Practice Agency for ten consecutive years and was recently recognized as the Insurance Journal’s 2024 South Central Gold Winner for “Best Agencies to Work For.”

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