CoVerica Adds PURE to it’s High Net Worth Client Offerings


Dallas, TX – February 7, 2017 – CoVerica Insurance is proud to announce that they have added Privilege Underwriters Reciprocal Exchange (PURE) to its insurance offerings for the exclusive, high net worth insurance clientele. PURE fits a unique niche of clients looking to insure their million dollar and up homes with a focus not on policy holders, but members. CoVerica is now one of but a few agents in the Dallas/Fort Worth area to offer Pure’s comprehensive and customizable property and casualty insurance policies to owners of high-value homes across the country. Less than 5% of independent agents across the United States are fortunate enough to represent PURE.

High Net Worth Insurance Offers Expanded

“The alignment with PURE fits a solutions-based approach that the high-net wealth market demands,” said Leif Hurst of CoVerica. Mr. Hurst later added, “they’re unlike any other insurance company we have ever seen in the personal insurance marketplace. PURE operates more like an exclusive mutual insurance company with a focus on member benefits than the traditional stock insurance company. I think our clients are going to love this opportunity with PURE.”

About CoVerica.

Since 1983, CoVerica’s insurance team has been providing innovative, proactive insurance to clients located throughout the United States. By linking customers with exactly the right insurance products for them, CoVerica has earned a reputation for being a premier insurance provider for personal, commercial, and employee benefits. CoVerica has been regarded as one of the fastest growing insurance agencies by the Dallas Business Journal and has also been named as an IIABA Best Practices Agency four years in a row, an award which is only given to 1 in every 1,088 agencies every year.

About PURE.

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Having grown by more than 40% per year since inception, today PURE insures more than 55,000 responsible, high net worth families. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit

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